Why we exist
Fern- was created in Paris in 2018 by Cécile Imbert.
After 15 years in finance and as a mutual fund manager, Cécile realised that the linear mode of production was not sustainable.
Passionate about the circular economy, she understood that the major challenge for companies was to get the financial and extra-financial sectors to work together to create sustainable value.
Driven by a personal desire to lead a more meaningful life, and inspired by the notion of second life that she applied to herself, Cécile developed a company specialising in circular design to help mitigate climate change.
This is the direct consequence of our economic model, which is based on linear industries whose production tool was designed on the so-called "free" services provided by nature, and the overexploitation of raw materials perceived as inexhaustible...
The scarcity of raw materials is a real issue that goes far beyond the current tensions that many sectors are experiencing as a result of the imbalances that the Covid crisis has created in global supply and demand.
Without anticipating and taking account of these developments,
run the risk of disappearing.
The challenges of the 21st century: climate, biodiversity, raw materials, find part of the answer in the transformation of the so-called linear industry into a circular industry.
Even if many economic actors are aware of the concept and understand that the circular economy is a more sober and efficient economy in the use of resources, the transformation of the concept into operational solutions for industry is more delicate...
The construction industry, the main industry in the production of waste, the consumption of raw materials, and the destruction of biodiversity, has understood that the future of its industry will be circular or not.
It is preparing for this and has begun its transformation, because the ambitions of environmental regulations are great: the AGEC law, RE 2020, which aims to reduce the sector's CO2 emissions by at least 30% in ten years, and halving land artificialisation by 2030, with the aim of achieving "zero net artificialisation" (ZAN) by 2050. Here again, we have to admit that we have fallen behind!
So what do the real estate and construction sectors need to do to meet the ambitions of environmental regulations?
From a linear industry to a circular industry with less raw materials and waste, Fern' s mission is to provide solutions to contribute to the circular transformation of the economy.
Our services contribute to the achievement of the United Nations Sustainable Development Goals.
Fern's expertise transforms the principles of thecircular economy into operational solutions for thereal estate and construction sectors.